News
TheDirtyLie.com Launched!
Monday, February 23rd, 2009
NATIONAL CAMPAIGN AIMS TO GET COAL INDUSTRY TO COME CLEAN ON THE DEVASTATING EFFECTS OF COAL
Click the movie above to watch
“The Amazing Disappearing Mountains”
from TheDirtyLie.com
Boone, NC – Robert F. Kennedy Jr., Chairman of Waterkeeper Alliance and Donna Lisenby of Appalachian Voices, announced today the launch of the group’s first national anti-coal campaign. Called “The Dirty Lie ,” the campaign is intended to create broader awareness of the destructiveness of coal-from its role in propping up an antiquated fossil-fuel-based economy to its adverse effects on the environment and the health of millions of Americans – and, ultimately, to bring about a change in national energy policy. It can be viewed at TheDirtyLie.com
“Simply stated, clean coal is a dirty lie,” Kennedy said. “You don’t have to live in the coalfields or in the shadow of a coal-fired power plant to be affected by this filthy industry. Coal causes acid rain, pollutes our water and food chain with toxic mercury, destroys communities, and is grossly accelerating climate change.” The campaign is reaching beyond the traditional environmental community by using online viral marketing techniques, with the goal of galvanizing broad popular interest via the Internet. The campaign’s hub is a website that will house video and editorial content and provide visitors with interactive tools to become anti-coal activists like the video below:
For more information please see:
1. TheDirtyLie.com
2. TheDirtyLie.com press release
3. TheDirtyLie.com NC fact Sheet
4. TheDirtyLie.com op/ed template
5. TheDirtyLie.com national fact sheet
February 27th, 2009 at 11:51 am
I love this! I am so excited. Got on Bo Webb’s Facebook this morning and saw this. I love the new President for what he’s trying to do, but we need to really educate him and all of the lawmakers. I don’t want a dollar of my taxes to go toward clean coal technology. I want that money spent to create a new legacy for WV and it’s working class. Safe jobs that don’t break a person’s back and leave him high and dry when he retires. The coal cos do a huge bait and switch job with the population of that great State. They have people believing that their very souls rely on coal while they kill any hope for the future. Steal their jobs, steal their health, steal their retirement savings and steal their beautiful state. That’s treason-istic in my opinion.